Content. Creative. Counsel.

At a loss for words?  We're not.

At LC3, we believe that all great communications content starts with the written word.  Whether it's the perfect pitch, attention-grabbing, grammatically correct copy, an event invitation, a tweet of 140 characters or long prose, nothing captures the reader's attention better than a well-crafted thought.

With a vast toolbox in its marketing portfolio, LC3 is able to tell the right story to the right audience at the right time.  That's because we pride ourselves in thorough research, thus allowing us to possess a competitive edge and an uncanny ability to get inside a brand's DNA, all the while wielding a big red pen for continuous edits and fine tuning until the message is just right. 

Plus, we've got the relationships to make it happen. Influencers? Check. Media? For sure. Like-minded partners?  We've got that, too. The result: A thorough, integrated communications/public relations strategy resulting in on-target messages that are then shared with the most influencial audiences to ultimately reach consumers.  

And that just makes sense, from the word go.

“She had always wanted words, she loved them; grew up on them. Words gave her clarity, brought reason, shape.” 

--Michael Ondaatje, The English Patient

There's no shortage of big ideas over here.  

Wildly creative, yet buttoned down with impeccable attention to detail, LC3 works with clients to understand and visualize the end goal, working backwards to develop an executable, strategic, finely tuned, on-budget programme.

Services include senior counsel for strategic planning, project management, execution and ROI evaluation of:

• Influencer & traditional PR-led integrated marketing campaigns 
• Creative and corporate copy writing
• Editing and proofreading
• Social media strategy & activation
• Editorial calendar development & community management
• Media relations
• New product and brand launches
• Press/Influencer events & FAM trips
• Product placement/earned media
• Brand sponsorships
• Celebrity outreach & liaison
• Competitive research & analysis
• Crisis communications & reputation management 
• Media training & key message development
• CSR initiatives & community relations
• Product trialling and sampling
• Store/F&B openings
• Trade and retail outreach

"The only source of knowledge is experience." -- Albert Einstein

LC3 Communications was born of principal Lori Cooper's belief that her magazine editor/journalism background and her chosen PR field are intrinsically intertwined, particularly as both industries continue to morph and evolve.

As a seasoned Toronto-based communicator who has devoted her career to prose, Lori is an expert counsellor dedicated to ensuring her clients receive the attention they deserve through exceptional storytelling. She's led and mentored teams at PR agencies large and boutique, as well as her role as the first-ever in-house PR Director for The Sutton Place Grande Hotels Group. Throughout her 20+ years of management and client counsel for some of North America's best-loved CPG, hospitality and corporate  brands, Lori has remained a go-to leader for strategy and execution of measurable  influencer, public relations and social media programs, events and product launches, as well as issues, crisis communications and key messaging, having briefed spokespeople, C-Suite executive and celebrities.

A lover of all things consumer, Lori is passionate about the food & beverage, health & wellness, hospitality, fashion, beauty, home decor and entertainment sectors.  Her knowledge of the current Canadian media and influencer landscape is exceptional, while the ever-evolving growth and change to the communications industry keeps her challenged and motivated for the future.